Agriculture is exposed to a complex tangle of laws, trade agreements, and competing visions of the future. For farmers, adjustments by legislators at any level of government can have an impact. So while policy is often an afterthought for operators in tech, the pressure for farmers to be engaged and represented in the formulation of new policy is real.
Back in May, we published an experimental bonus episode called “The Three Fears of Farm Data”. The conversation centered around the legitimacy of fears held by farmers about sharing their farm data, and kicked off with a particularly hot take:
“We in agtech have completely f*****d farmers by making them afraid of sharing their data.”
The episode got a huge reaction from around the industry - both positive and critical. It’s clear that the conversation around farm data is one that everyone in agtech, from farmers and startups to analysts and operators in agribusinesses, seem interested in continuing.
It isn’t surprising that most farmers have to be expert planners and investors. But getting an inside view into how a farmer plans for the future of their business is a rare opportunity.
In this episode, you’ll hear firsthand how Hallie Shoffner, a sixth-generation row crop farmer in the Mississippi Delta, makes decisions for her farm and company, SFR Seed. While Hallie is an enthusiastic adopter of new farming innovations, this conversation shows that every decision must be well supported by reliable data and the right incentives.
Managing the genetic quality of a herd can be a wicked challenge for Australian farmers. We’re a country with a small number of animals relative to the rest of the world, and formidable, complex biosecurity protocols.
Fortunately, Belinda Cardinal, Founder of breeding and genetics company Caprotek and career dairy goat farmer, enjoys spending time on wickedly difficult problems. After years spent strengthening the genetic diversity of her herd of dairy goats, Belinda attracted all kinds of coverage after importing the genetic material to breed the nation’s first Valais Blacknose Sheep in 2021.
Mark “Ferg” Ferguson is a sheep geneticist who’s paying attention to how both consumer demands and emerging technologies are impacting growers. Drawing on his experience with dozens of clients around Australia and New Zealand, Ferg shares:
insights for agtech companies, like the importance of personas and how to build relationships in a digital world;
what the future of extension and consulting in livestock looks like;
the role of cutting edge technologies in the sheep industry; and
a vision for the future where consumers expectations are met and growers are profitable.
The Silicon Valley model for innovation has worked famously for many software based companies, such as Facebook and PayPal. However, when it comes to agtech, the Silicon Valley template for startup success hasn’t translated very well. This template, of either “user is the customer” or “user is the product” is rather limited in agriculture, where the farming population is small (restricting scale) and the stakes are high.
This episode features Rob Trice, the founder of Better Food Ventures and The Mixing Bowl, along with Sarah Nolet and Matthew Pryor, who both lead the Agthentic Group and Tenacious Ventures. All three guests have a solid tech history in Silicon Valley and discuss why the business models typically used by venture-backed software companies, can’t just be copy-pasted to agriculture.
Agriculture in India has been thrust onto the international stage as the world watched and celebrities tweeted about the tens of thousands of farmers camped out in Delhi to protest against governmental reforms which loosen rules around the sale, pricing, and storage of produce. Farmers say these changes prioritize corporate interests and threaten livelihoods, but Prime Minister Narendra Modi argues they will lead to greater efficiency and ultimately income for smallholder farmers.
In this episode, Sarah is joined by colleague Komal Patel to unpack why farmers are protesting, what’s working (and what’s not) in India’s agricultural system, and what it means for agtech and innovation. It features Mekhala Krishnamurthy, Associate Professor of Sociology and Anthropology at Ashoka University and Venky Ramachandran, agritech consultant and author of Agribusiness Matters.
Agrifood value chains are known for their efficiencies: they’ve been optimized to grow, process, and deliver massive amounts of safe food all over the world. But efficiency is no longer enough. Consumers and investors want supply chains that are climate resilient (or positive), sustainable & ethical, and free from waste.
In this episode we examine how farmers can capitalize on the increasing value of growing sustainable food, the opportunities for new players such as Goterra and Apeel, and new technologies to remove food waste and packaging from the supply chain, and signals indicating that the mood around sustainability might be about to shift.
Sarah Sivyer had multiple roles in the corporate world before she decided to start farming eggs. She grew up on a farm, but was completely new to chickens. But by tapping into consumer demand for convenience, freshness, and sustainability credentials, Sarah now runs 2500 chickens in NSW for her subscription-based egg business, Just Been Laid.
Sam Trethewey believes ‘regenerative agriculture’ is not a dirty word - but simply the future of farming. Astonishingly, he produces wagyu beef in Tasmania without actually owning any cows. He does this by combining insights about business models from startups such as Uber and Airbnb with the farming practices of regenerative agriculture.
Karmen Mehmen is a corn and soybean farmer in Iowa alongside her husband Stan and their son Kyle and daughter-in-law Kerri. Their farm, MBS Family Farms, has grown from 160 acres and 40 cows back in the ‘60s to an operation that today supports 20 families. In this episode, Karmen talks about
How technology has enabled them to manage through substantial growth
Learnings from transitioning the farm to the next generation
How structured coaching and support has helped them become better farmers & business owners
Coming to you live from Australia's first national, virtual AgTech Meetup, this panel explores what alternative proteins are, how big they'll become, and what this means for agriculture.
The panelists at the meetup were:
Catherine Tubb, Research Fellow at RethinkX
Paul Wood, Chairman at AusBiotech
George Peppou, CEO/Co-founder at VOW
The meetup was co-hosted by us (AgThentic) alongside SproutX and Platfarm.
This week Sarah is joined by a guest host, Cass Mao, Principal Advisor at AgThentic, to chat with Pete Nelson of AgLaunch about how growers and agtech companies can work together in a model that they call "farmer-centric innovation"
Pete Nelson, originally a farmer and an English major at University, has been actively involved in building the support ecosystem for new agricultural enterprises for over 15 years. He has worked with a variety of public and private sector partners and helped to launch multiple startup companies. More recently, as President of AgLaunch, Pete has been working on sector-specific initiatives to fund, incubate, and accelerate agricultural companies with high growth potential by working with farmers.
In this episode, Pete explains what “farmer-centric innovation” means, how AgLaunch is driving it, and how having growers at the table fundamentally changes outcomes for startups and regional communities.
Today’s guest is Alisdair Tulloch, a fourth generation grape grower, who has been on a journey to make his family business, Keith Tulloch Wine, carbon neutral.
In this episode, Alisdair shares:
Why they decided to go carbon neutral;
What practices and technologies they’re using, and what is and isn’t working; and
The financials - what the expensive parts are, and where the returns are coming from.
Mic Fels and his wife Marnie crop about 11,000 hectares in Esperance, Western Australia. But Mic is not your average farmer. He's an early adopter of technologies and farming systems (e.g., Controlled Traffic), and an innovator, building and commercializing a range of software products and machinery through his company, iPaddock.
On this episode, Mic shares where he is- and isn't- getting value in agtech, and what he's learned about both startups and farming from his journey as an entrepreneur.
Agtech is about more than the technologies. It's about new business models in agriculture, and of course the innovators driving changes along the value chain. Today’s guest, Fiona Aveyard, a 5th generation mixed farmer, is definitely an innovator and an entrepreneur.
We talk about how she’s working on a new supply chain and new value add products that can bring more profits to the farm and create jobs in her local community. And she’s doing all of this while facing dust storms and the worst drought in history.
This episode is again part of our series in partnership with Farmers2Founders.
Coming to you live from the AgTech Meetup in Sydney, this panel explores what it takes for startups and researchers to collaborate successfully in agrifood. Panelists for the evening were: Dr Peter Thorburn, Chief Research Scientist at CSIRO; Tegan Nock, Co-Founder at SoilCQuest 2031; and Nick Hazell, Founder and CEO at V2 Food.
The AgTech Meetup is proudly sponsored by SproutX, Australia’s first agtech accelerator.
Today’s guest, Victor Friedberg is the co-founder of S2G ventures, a Chicago-based firm that has backed companies across the ag and food industries such as Beyond Meat, Maple Hill Creamery, Benson Hill Biosystems, and Mercaris. Victor is also the founder of Foodshot Global, a non-profit consortium of companies focused on creating a food system that's more healthy, sustainable, and equitable.
Today’s episode is the 4th in the theme Responding to Climate Risk, brought to you in partnership with the Australian Farm Institute. Check out episodes 42, 44 and 46 to hear more on this theme.
Today’s guest is Peter Thompson, a farmer based in rural Queensland, Australia that has been farming regeneratively before the word existed. He and his wife Nicki run grassfed beef cattle, do broadacre cropping, and have about 6000 acres of wilderness conservation country.
