For Marissa Cuevas Flores, Founder and CEO of MicroTERRA, contributing to massive global challenges like preserving fresh water or feeding the world took on a number of iterations before her team settled on a value proposition that worked.
Later-Stage Agtech Startup Lessons #3 - Farmers Business Network
Farmers Business Network is one of the most well-funded startups in agtech. Just recently, they announced a $300M Series G round, bringing their total funds raised to $870M and their valuation to nearly $4 billion.
So, where did it all begin?
In this episode, FBN co-founder and Chief Innovation Officer, Charles Baron, explains how his Silicon Valley upbringing unexpectedly collided with rural Nebraska, resulting in an idea for a new kind of agribusiness- one that would connect farmers and increase their bargaining power for chemicals and seeds.
Charles talks about several key factors in the company’s success, including questioning Silicon Valley’s ‘founder obsession’ to instead create a ‘farmer-centric’ ideology.