Kirsten Diprose February 9, 2022 Win-Win Business Models for Farmers and Startups with Marissa Cuevas Flores of MicroTERRA Kirsten Diprose February 9, 2022 For Marissa Cuevas Flores, Founder and CEO of MicroTERRA, contributing to massive global challenges like preserving fresh water or feeding the world took on a number of iterations before her team settled on a value proposition that worked.