The Silicon Valley model for innovation has worked famously for many software based companies, such as Facebook and PayPal. However, when it comes to agtech, the Silicon Valley template for startup success hasn’t translated very well. This template, of either “user is the customer” or “user is the product” is rather limited in agriculture, where the farming population is small (restricting scale) and the stakes are high.

This episode features Rob Trice, the founder of Better Food Ventures and The Mixing Bowl, along with Sarah Nolet and Matthew Pryor, who both lead the Agthentic Group and Tenacious Ventures. All three guests have a solid tech history in Silicon Valley and discuss why the business models typically used by venture-backed software companies, can’t just be copy-pasted to agriculture.