data

Bonus Ep: Audience Responses to “The Three Fears of Farm Data”

Bonus Ep: Audience Responses to “The Three Fears of Farm Data”

Back in May, we published an experimental bonus episode called “The Three Fears of Farm Data”. The conversation centered around the legitimacy of fears held by farmers about sharing their farm data, and kicked off with a particularly hot take:

“We in agtech have completely f*****d farmers by making them afraid of sharing their data.”

The episode got a huge reaction from around the industry - both positive and critical. It’s clear that the conversation around farm data is one that everyone in agtech, from farmers and startups to analysts and operators in agribusinesses, seem interested in continuing.

Episode 37: Anthony Rudd, I-AG

Episode 37: Anthony Rudd, I-AG

Anthony began as John Deere Australia’s first integrated solutions manager. John Deere’s precision ag technology was tested in the USA and then brought to Australia. Anthony was integral in joining the technology to the dealership, and then helping connect the value to the grower. After leaving John Deere, Anthony, not wanting to abandon the relationships he had fostered but also recognizing the gaps in the market around managing on-farm data, founded I-AG. I-AG aims to bridge the gap between, “I’ve bought this piece of equipment and we can’t get it to work” and “I can now use and harvest the data to benefit my production”.