Mic Fels and his wife Marnie crop about 11,000 hectares in Esperance, Western Australia. But Mic is not your average farmer. He's an early adopter of technologies and farming systems (e.g., Controlled Traffic), and an innovator, building and commercializing a range of software products and machinery through his company, iPaddock.
On this episode, Mic shares where he is- and isn't- getting value in agtech, and what he's learned about both startups and farming from his journey as an entrepreneur.
