Every decision made by founders, farmers, and leaders in agriculture shapes the future of our food system. Whether it’s the cost per hectare of a biological or the value of a ton of carbon sequestered, the different goals and outcomes that end up in business plans inevitably define how time, energy, and capital are spent.

But there are many outcomes of a healthy food system that don’t fit in a business plan. How do leaders today account for the broad connections between people, ideas, and identities? It’s this fabric that reflects who we are, what we value as a society, and how we interact as humans along the agricultural value chain.