Redmeat

Carbon neutrality and tackling misinformation in red meat

Carbon neutrality and tackling misinformation in red meat

Red meat can sometimes be seen as the “bad guy” when it comes to climate change. Undoubtedly, animal agriculture has an impact on the environment, but Australia's leading meat producer organisation, the Meat and Livestock Association (MLA) says the negative environmental impacts from red meat are often overblown.

While lamb and beef are still very popular in Australia, red meat consumption is becoming more contentious. The MLA has already committed to becoming carbon neutral by 2030, to address environmental concerns. However, there is also currently a battle over food labeling between the meat industry and the growing plant-based protein industry over the use of the word “meat.”