Vonnie Estes has been at the forefront of genetics in agriculture for 30 years. She’s witnessed the public backlash over GMO crops in the 1990s, as well as the hype over biofuels in the U.S in the 2000s. In her current role as VP of Technology at the Produce Marketing Association, Vonnie helps companies navigate the confusing agtech landscape, investigating the sorts of food innovations consumers want, as well as innovations the world will increasingly need.