Back in May, we published an experimental bonus episode called “The Three Fears of Farm Data”. The conversation centered around the legitimacy of fears held by farmers about sharing their farm data, and kicked off with a particularly hot take:

“We in agtech have completely f*****d farmers by making them afraid of sharing their data.”

The episode got a huge reaction from around the industry - both positive and critical. It’s clear that the conversation around farm data is one that everyone in agtech, from farmers and startups to analysts and operators in agribusinesses, seem interested in continuing.

Our latest bonus episode features Tenacious Ventures Partners and Co-Founders Sarah Nolet and Matthew Pryor analyzing the wide range of reactions that have been sent through over recent weeks. They’ll be discussing responses from:

• Bernie Byrnes, farmer and 2020 Nuffield Scholar

• Eric Taipale, CTO at ag insights platform Sentera 

• Dan Shultz, agtech marketer

• Nigel Kleinschmidt, agtech industry professional and friend of the show

• Pip Grant, an operator and listener working in agtech and research

• Rhishi Pethe, author of Software is Feeding the World

It was the engagement of our audience that made this episode possible, and we are deeply grateful to these contributors and to everyone else that submitted a response we did not get to include. If you loved this week’s episode or hated it, get in touch. We might ask you to be on next!

Useful Links:

• Good faith, farm data, and unjustified fears

• 3 factors that stop farmers from adopting your solution

• Farm data fears - more harm than good?

• Coming to terms with farm data usage

• Digitally Native Agriculture

• The Factory Has No Roof