Balancing the desire to do good with the need to build a business that can scale is a challenge for every entrepreneur. Particularly in agriculture, finding strategies that solve for both the users of the product as well as beneficiaries of the solution is key.

For Marissa Cuevas Flores, Founder and CEO of MicroTERRA, it took several iterations before her team settled on a workable value proposition that could contribute to massive global challenges like preserving fresh water and feeding the world.  

In this episode, you’ll hear more about:

• Why farmers, for the most part, cannot afford to carry the financial burden of sustainability

• What it took to shut down one circular economy startup and transition into a new field & business model

• Tips for new-to-agtech entrepreneurs when it comes to pitching new solutions to farmers

• How MicroTERRA turns duckweed into a high-value product that pays farmers and powers the plant-based food industry

Useful Resources:

• The Earth Institute, Columbia University

• Singularity University

• Stockholm Resilience Centre