Viv McCollum is the founder of AGKServices, a precision ag consulting firm, and Margaret Ayre is a senior research fellow in the Rural Innovation research group at University of Melbourne.

We spoke about their University of Melbourne project looking at the ag extension system in Australia, and in particular their work developing a Digital Value Assessment tool to help farmers and advisors think through adopting technology.

Tune in for more on:

• How precision agriculture has - and hasn’t changed in 20 years

• What’s unique about innovation in agriculture

• The trust challenges that vendors need to overcome in selling to farmers

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