Episode 6: Kevin Baum on Sales, Marketing, and Building a Team in AgTech
This week's episode comes to you from the Sydney AgTech Meetup, featuring Kevin Baum, CEO of AgriWebb. AgriWebb, based in Sydney, provides livestock and farm management software. A regular on the agtech scene with lots of successes behind them, AgriWebb has grown to a team of 17, raised over $8M, and won multiple iAwards.
In this episode, Kevin tells us about:
The AgriWebb origin story, including why the name has two b's, and how their American CEO ended up on a farm in Australia
How AgriWebb built their team, what they'd do differently next time, and how to ensure engineers spend time with customers
What it's like to raise venture capital, and why it may not always be a great fit for agtech startups
The pros and cons of strategic partnerships and accelerators, and how they can help with global expansion
Hard-earned software sales and marketing lessons for agtech, including surprises about what works and what doesn't
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